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Either way, planning is comprised of 4 things; 1) Plan Framework 2) Inputs 3) Planning Process 4) Implementation. The framework is primarily based on your industry and accompanying KPI controls. Inputs are the actual ideas and strategies provided by your Marketing & Ops Managers. The Planning Process is the tools and cadence used to consolidate Inputs into a format that can reviewed and reconciled with exec managers and corporate planning. Implementation is the actual execution of the plan once reconciled and approved. Once approved, managers start opening Purchase Orders, solidifying plans and validating estimates.
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Often times, the Process and Implementation phases are assigned to segment managers who are also planning for their own group. This puts constraints on scenario analysis and overextends resources, leading to underspent funds, unexecuted plans and missed revenue objectives. Additionally, throughout Implementation, the financial processes - purchase orders, partner funding claims and journal entries, are often dispersed to several people with no real oversight or visibility into accuracy & control. These functions are interconnected, require inputs from marketing & ops managers and can have an adverse impact on your financials at period end if not managed rigorously. Few Marketing & Ops managers have in-depth knowledge of these processes and risk missing their Opex targets due to process errors. This is where your efeasibility Program Manager thrives. We have expertise in these functions and will develop a process that is Easy to Learn, Easy to Use and Easy to Sustain.
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Planning is viewed as a highly strategic and theoretical function that somehow produces guidance and objectives based on information that few see or understand. In many companies, planning is an extrapolation of performance targets and proxies based on past performance or activities. In some cases the maturity & competitiveness of the industry drives the planning process, which may make it more or less dynamic.