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Agile Project Management & Delivery

efeasibility's pragmatic approach to improving efficiencies and effectiveness in the business case analytics, funding, planning and deployment processes speeds delivery and ensures simple solutions that are easy to learn and easy to sustain Our focus is on bottom-line outcomes that can be replicated by current and future staff.  Our program management methodology uses the Art of Leadership & Personalization to identify & overcome obstacles so we can purposefully move to implementation with a focus on outcomes instead of process.


efeasibility's premise is that managing capital resources, planning processes, budgeting and implementation requires broad skillsets and the ability to cross-functionally lead development & deployment.  Many Managers don't have the breadth of knowledge or the time to manage all these processes by themselves.  


efeasibility's Program Managers address various functional priorities and have the collaborative agility to work with disparate groups to drive deployment.  The efeasibility Program Manager will develop & implement a process that is Simplified, Easy to Use, Easy to Learn and Sustainable.


A pragmatic approach in Retail is the Rapid Deployment process.  It combines Capital Allocation and Project Management to "Rapidly" deploy funding to locations & markets that have the greatest perceived potential ROI.  This concept uses experience to say that the funding initiative will produce an ROI so, deploy based on sales & financial data instead of taking 6-12 months for testing.  In the meantime, while deploying, do the rigorous business case analytics then modify the ongoing capital allocation & deployment plans as needed.  In retail, the calculated risk of speeding deployment sometimes out-weighs the cost of mistakes.  A strong, insightful, strategic leader is the key to ensuring this process is effective.


The planning, funding and business rationalization processes are sometimes stuffed into the daily Run-The-Business activities of your finance and marketing groups.  We focus on developing repeatable processes for each of the financial and marketing deliverables so time can be spent looking at outcomes instead of on building models.  This relieves the pressure on your people, improves efficiency and confidence and facilitates a more effective forecast & planning process.


​We love our work and revel in executing a great solution that makes your business successful - that's why we do it.

Rationalize-Design-Plan-Deploy

​Consulting & Initiatives Program Management 

+1.5125917445

navigate ambiguity & develop dynamic paths to completion

​Be Agile

Brian Stepp conceptualized efeasibility in 2001 with the goal of providing online services to companies who need expertise and resources to conduct cost/benefit feasibility studies for business and financial planning.


Mr. Stepp has 25yrs experience in the areas of Financial and Marketing Analysis, P&L Management, Business Planning, Operations and Program Management.  Several career highlights include:


1)  Project managed development & deployment of "the first ever" Card Reader In gas Dispenser for 7-Eleven & Circle K


2)  Developed business models for a joint-venture between Dell & Wal-Mart, leading to the launch of  Tech Services stores in Dallas area Wal-Mart's, similar to Geek Squad


3)  Created forecast models for Dell, 7-11 & Circle-K to project revenue, determine marketing program effectiveness and to project supply-side economics that aided in managing gasoline inventory


4)  Developed Marketing Planning, Budgeting & Partner Funding Processes for a $35bil Dell business unit


5)  Presented Corp Initiative to the Board of Investcorp, a $48bil equity fund and owner of Circle K Stores at the time.  This Gasoline Marketing Information system that Mr. Stepp designed, later became more commonly known as a Data Warehouse System.


Before efeasibility:

Dell:        Sales, FP&A, Comp, Marketing, MDF

Consulting:   Data Warehousing,  Voice & Data Retail:     7-Eleven, Circle K

Agile:    Project Management & Delivery


Functional Experience:

Program Manager & Team Leader

​P&L Management, Finance, Planning, Budgeting, Forecasting, Marketing, Operations, Partner Funding, Marketing Management, Sales, Acct Exec


B.S. in Business Administration - Marketing East Central University (Oklahoma)

Lettered 3yrs as a football running back