Processes & Procedures Impacting Funding
efeasibility's in-depth knowledge of the Purchase Order, Partner Funding (MDF), Budgeting and Quarter-end Cutoff Processes provides a single point of contact with oversight to ensure all processes are executed effectively. We know that your budget is blown if your purchase orders aren't properly receipted at cut-off and if your partner funds aren't properly claimed & accepted. The efeasibility Program Manager understands these processes and designs a system that works for you and your company.
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EXECUTING THE MARKETING PLAN
Over budget? How about Under Budget? Although finance is very rigorous about holding Opex within budget, your biggest priority is to generate as much revenue as possible with the funds you're allocated, which in turn means you need to spend all those funds. In many cases, having unutilized Opex at the end of the period is due to a myriad of reasons - you left money on the table that could have been used to generate revenue. If you're continuously holding Opex funds at the end of your fiscal period, chances are you need to do a complete review of the Sources & Uses of your marketing funds to determine why they're not being 100% utilized. This is especially important for your Partner Funds, who become more reluctant to commit to your priorities if they don't have confidence the funds will be fully utilized.
- Marketing Plan Optimization
- 100% Funding Utilization
- Opex Target Attainment
- Financial Control
- Facilitate Plan Execution
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MARKETING funding manager OBJECTIVES
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Marketing Funding Management is a cross section of Finance, Budgeting, Planning, Operations, Partner Funding and Marketing. They all have a direct impact on budget attainment, revenue targets, financial planning, long-term funding and plan effectiveness. Marketing Funding Management involves all Sources and Uses of funds, including Opex, Segment Cross-charges, or Marketing Development Funds (MDF) from a Partner. The Funding Manager has Program Management accountability for all Funding Processes, including Marketing Planning and Execution Processes. The Funding Manager provides guidance and oversight of the Marketing and Operations Functions and leads cross-functional teams in developing and executing the plan.
marketing funding management
- Align Funding Sources to Marketing Priorities
- Manage Funding Processes in Accordance with GAAP
- Visibility to Marketing Activities and Funds Utilization
- Simplify Tools and Processes to Facilitate Plan Execution